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For startup founders

Custom Software Development for Startups, From Idea to First Release

You have an idea, a prototype, or your first customers. We help you decide what to build first, launch a version real users can try, and keep building as you learn, on code that becomes yours as each invoice is paid.

See how we work

A short form. We reply within one business day, Eastern Time.

Suggested first step

A fixed-fee discovery

A short, paid look at your idea, your users, and your budget before any larger build.

  • A fixed fee, agreed before we start
  • Ends in a written plan and estimate
  • Optional when the scope is already clear

The challenge

The hard parts of building a first product

Most of them have little to do with code.

Deciding what to build first

Every feature feels essential. Spending runway on features nobody uses is an expensive way to learn.

Knowing who to trust with the build

Without a technical cofounder, it's hard to judge quotes, progress, or code quality.

Keeping control

You need to own the code and the accounts, so investors, future hires, or another team can pick it up.

Launching before the money runs out

The sooner real users try it, the sooner you know what to build next.

How we help

Services for founders

Most founders start with an MVP. The rest follow as the product grows.

All services

How it usually runs

From idea to first release

See how we work
  1. 01

    Decide what to build first

    We work through your idea, your users, and your budget, and agree what the first release must prove.

  2. 02

    Build in short cycles

    You try each part as it's built and decide what comes next, so the budget goes where users need it.

  3. 03

    Launch to real users

    A focused first release often goes live within about two months, depending on scope and approvals.

  4. 04

    Learn and keep building

    Real users show you what to build next. Keep developing with us, or hand the code to your own team.

What you can count on

What you can count on

The things founders most often worry about, settled up front.

Code you own

Code, designs, and other work become yours as each invoice is paid.

Accounts in your name

Code, hosting, and app store accounts are set up in your name.

Progress you can see

Working software to try every one to two weeks.

Plain English

Plans, costs, and trade-offs explained without jargon.

30 days of free fixes

Defects in our work are fixed at no charge for 30 days after launch.

No long lock-in

After launch, keep building with us month to month, with 30 days' notice to stop.

We ship our own products, too

Three of our own apps are live on the App Store and Google Play, designed, built, and published by our team.

See our work

FAQ

Common questions

I'm not technical. Will I understand what's going on?

Yes. We explain plans, costs, and trade-offs in plain English, and you see working software every one to two weeks, so you can judge progress yourself.

Can you work with a startup budget?

We take on focused first releases as well as larger builds. A fixed budget per phase keeps spending in your control: you decide what's built within it.

How fast can we launch?

It depends on the scope, the platforms, and any integrations. A focused first release often goes live within about two months. App store review and each extra platform add time.

I have a no-code or AI-built prototype. Can you use it?

Bring it. A fixed-fee technical review shows whether to build on it or start fresh, before you spend more.

Can I bring in my own developers later?

Yes. Your code is documented, tested, and in your own repository, so another developer can pick it up.

Will I own the code?

Yes. Code, designs, and other work become yours as each invoice is paid.

Not quite you?

Other starting points

Tell us about your idea

Who it's for, what it should do, and where you are today. A few sentences are plenty.

We reply within one business day, Eastern Time.